As a plus-size fashionista, I’ve always been intentional when it came to my style and how I presented in the world. Eventually, I grew tired of searching aimlessly for styles that were a physical manifestation of how I viewed myself: bold, beautiful and classic. I often dreamed of being able to purchase professional attire, lounge wear or a sexy date nigh number, all from one location, in sizes that were realistic in my world! On the bases of those hopes, Not In Vain Fashion was established in 2020.

We hope to be your primary destination for investing in on-trend and timeless wardrobe staples, designed with curvy fashionistas in mind, like us.

Confidently shop a myriad of style in sizes ranging from 12W-24W. 

Remember, whatever you do, do it not in vain; but, with a sound mind, purpose and passion.

Welcome to my newly re-launched boutique: Not In Vain Fashion, “Where beauty meets purpose in every design.”

-XOXO, Eboni